Email blast from MarineMax: "Fort Lauderdale is where many of our brands debut new models and we do an excellent job connecting with customers that attend the show. Now we decided to push the envelope further," stated Abbey Heimensen, MarineMax Director of Marketing. "This year, we plan to host an Online Boat Show in conjunction with the physical show so everyone can see these debuts. Our team has been hard at work designing an online event for those who would like to attend the show from the comfort of their own home." They're a little late to the party, but a welcome guest. I think they'll find the metrics support a digital boat show. Logistics, cost and a diminishing ROI for vendors, compared to spreading those resources digitally, well... .... I think the new boat show is online. What do you think?