Cheoy Lee 76' Alpha Flybridge An Express With A View! by YachtForums Publisher: Carl Camper When one of the world's most established yards enters a completely new market segment, one that is dominated by well-known names, it answers questions that are sometimes overlooked. All too often, express style boats "move you". It is this emotion that drives sales, but what happens after the sale is equally, if not more important. Enter: Cheoy Lee! The economic stormy waters of recent years have seen many builders flounder, while others have failed. While your new boat may float, the builder may be taking on water. If the builder sinks, so does your service and support. Ultimately, the value of your boat will sink as well. Being a 140 year-old, privately owned company, run by the same family with a diversified manufacturing base that includes ferries, tugboats, sailboats, trawlers and motoryachts, the recent economic storm was just a blip on the radar for Cheoy Lee. While less diversified yacht builders were battening down hatches and seeking divine intervention, Cheoy Lee's commercial success continued to flourish and the company is stronger than ever. So why the foray into the express and/or flybridge market? It would be easy to say "financial strength and stability". That alone should ensure the next express yacht sales contract in this market. But that in itself may not be enough to compel the emotionally charged express buyer. To enter a competitive market requires so much more... design, features, execution, ergonomics, fit, finish, price & panache! And oh boy, did they nail it!