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Evinrude buying a boat builder

Discussion in 'General Yachting Discussion' started by PacBlue, Jun 28, 2018.

  1. PacBlue

    PacBlue Senior Member

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  2. RER

    RER Senior Member

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    A perfect example where one might see gloom and doom, another sees opportunity.
  3. olderboater

    olderboater Senior Member

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    Nothing new about it. Nearly destroyed Evinrude decades ago. Really a move I'm surprised they haven't made sooner. Yamaha owns many boat companies and Brunswick owns many. It has made it very difficult for Evinrude to get their motors on boats. Pairing engines and boats is very popular on smaller boats such as Alumacraft.
  4. PacBlue

    PacBlue Senior Member

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    It's is new for today's Evinrude and the Canadian Bombardier Group, puts it outside of their comfort zone - jet boats. Kind of ironic that it is an aluminum boat company in todays tariff talk world ;)
  5. olderboater

    olderboater Senior Member

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    Interesting too since CBC manufactured boats for a while and then stopped doing so.
  6. PacBlue

    PacBlue Senior Member

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    It will be interesting to see if the OB guy hires a Boat guy to run the business or will he take it on himself and be that ever elusive OB / Boat guy combo like they have at their competition.
  7. olderboater

    olderboater Senior Member

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    You've got to assume it's just the first with more to come. We'd have been much better off if no engine manufacturers had ever owned boat companies. Now, I guess they feel they must.

    I pull from an old Yamaha annual report, their objective:

    To achieve further growth, we will reposition the business from being an engine supplier to being a system supplier
  8. PacBlue

    PacBlue Senior Member

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    And the outboard wars are full on as Evinrude tries to grab part of Yamaha's 30%+ market share while Mercury is solid at approximately the 40% range (my estimate):

    "Yamaha Marine Group said its supply arrangement with Alumacraft has ended “after attempts to continue the relationship were unsuccessful.” BRP acquired Alumacraft on June 28 and created a new Marine Group with its Evinrude outboard line.

    “To effectively support our valued dealers who may have existing orders for Yamaha-powered Alumacraft products, Yamaha has offered to continue supplying outboards to Alumacraft for approximately 60 days, until Sept. 10,” said Ben Speciale, Yamaha Marine Group President, in a statement.

    Trade Only Today on June 29 that the company will offer various engine brands on the Alumacraft line. “They offer several OEMs, including Evinrude, and will continue to do so,” Crocker said. “We would love to be on every Alumacraft sold, and we’ll do everything we can to earn that. And we’re confident we will. But that takes time.”

    Crocker could not be reached by press time for comment.

    Yamaha Marine Group has supply agreements with more than 120 independent boatbuilders, and markets marine outboards from 2.5 to 425 hp. The company said it has about a third of the U.S. outboard market."
  9. Fishtigua

    Fishtigua Senior Member

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    The sad thing is Evinrudes only last 3 or 4 years and are covered by their 5 year warranty.

    They don't have to be serviced for 5 years, they tell you at the Boat Shows. Would you get on an airplane that hadn't been serviced for 5 year? Me neither.

    You see skips and trash-piles full of new-ish ones in most boatyards.

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