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Class-action lawsuit against IYBA & YachtWorld...

Discussion in 'General Yachting Discussion' started by YachtForums, Apr 5, 2024.

  1. YachtForums

    YachtForums Administrator

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    About 20 years ago I met the woman who started YachtWorld. I also met the guy who originally coded the website for her. He was of Asian descent. Here's a little known fact... some of the number of visitors and page views on YachtWorld were being driven by internal search bots set up by brokers to run every day. These are bots, not people.

    Most brokers set up multiple searches per client which drives YachtWorld's page views thru the roof. BTW, early control panel software couldn't differentiate between a human and a bot, therefore it counted bots as visitors too. Great metrics for marketing, but highly misleading. By today's standards, the coding behind YachtWorld was archaic but I think it has been revamped.

    I know Boat Trader and YachtWorld had been using Google's ad network to supplement revenue but it appears they have moved to native marine advertisers now. My guess is they found out what we learned many years ago. These ad networks slow down page loads and the payout doesn't favor the content producer. The main reason we don't use ad networks on YF is for privacy reasons. These ad networks are toxic as hell, loaded with trackers.

    I’m not sure how all of this ties together but Boats Group is owned by Permira which sources some of their investment capital from Chinese equity firms and Chinese banks. I heard Permira wants to sell Boats Group so it’s possible the escalating fees charged to brokers along with all of the new native advertisers are to make Boats Group look more favorable for an acquisition.

    The problem Boats Group faces is they have very little content that is useful to consumers. They are nothing more than listing sites. Anyone can build a listing site. In addition, many brokers are finding their own websites and listings are being indexed by search engines so when someone uses year/model/type-specific keywords, their own listings and websites are coming up in search.

    ChatGPT results linking Permira, the owner of Boats Group to Chinese Banks and Equity Firms...

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  2. Capt Ralph

    Capt Ralph Senior Member

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    'Ya Mon' Yacht Broker Suit Is Back
    This Time YachtWorld Parent Isn't on Defendant List
    Peter Swanson
    Aug 10

    [​IMG]
    The billion-dollar lawsuit challenging the way yachtbrokers divvy up a seller’s commission money was thrown out of court in January 2025, but zombie-like it has crawled out of the grave with a notably changed menu. That is, list of defendants.

    Ya Mon Expeditions v. Allied Marine asserted that the entire way in which America buys and sells boat is one big anti-competitive conspiracy between brokers, multiple-listing services and industry associations. Ya Mon’s key point was that prospective sellers are being forced to hire seller brokers, and then also forced to pay inflated commissions to buyer brokers.

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    The lawsuit is a copy of a landmark case against the National Association of Realtors that changed the way properties are sold in the U.S. It took four years, but the plaintiffs prevailed when the realtors’ group decided to pay out $418 million rather than appeal an unfavorable verdict.

    Last month, the Ya Mon lawyers filed an amended class-action complaint.

    The delay between 2025 dismissal and the recent filing was due to an appeal that was sent to the 11th Circuit Court of Appeals over the issue of whether the alleged wrongdoing should settled through arbitration on a case-by-case basis. One of the multiple-listing-service defendants, Yatco, had tried to make the base but lost in lower court.

    In a June 10 ruling, the judges upheld the Ya Mon judge’s denial—arbitration was not applicable.

    Ya Mon Defendants Today

    [​IMG]
    Compared to the original Ya Mon defendant’s list, there are a few new names, but also a major omission. YachtWorld’s parent company, Boats Group, an online multiple-listing service and the dominant player in America’s used boat sales industry.

    This development is a mystery, but two things may be at play. Maybe, the Ya Mon people decided that their case would be easier to make without Boats as a defendant, or maybe Boats made a settlement offer that Ya Mon accepted.

    Then in the middle of all this, Boat’s itself became a defendant anew as a yacht broker sued the group, making allegations similar to those against brokers in Ya Mon.

    Brill Maritime sued Boats Group in August 2025, alleging violations of the Sherman Anti-Trust Act. Brill alleged that it had been “directly harmed by Boats Group’s conduct…forced to pay supracompetitive prices for essential marketing services with effectively zero viable alternatives available.”

    In June, Judge Roy K. Altman dismissed that case, too. Loose Cannon explained Altman’s thinking:

    It wasn’t because the preliminary evidence fell short of proving the YachtWorld monopoly. The judge said that Brill had made a good case that the defendant controls 75 percent of the global market and operates the dominant U.S. platforms. However, Altman also said that evidence suggested that the YachtWorld parent had earned its marketplace supremacy fair and square.

    Two weeks later, Brill lawyers had filed their own amended complaint to keep the suit alive, though most of the juicy bits contesting the notion of “fair and square” were redacted.

    Serving as a reminder that America’s civil courts exist in a world of the long goodbye.

    [​IMG]

    Judge in YachtWorld Case Can Peek Behind Corporate Veil, Not Us.
    Peter Swanson

    ·

    Jul 3
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