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CRM Question

Discussion in 'General Yachting Discussion' started by Marc Evers, Mar 23, 2026 at 2:27 PM.

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  1. Marc Evers, Mar 23, 2026 at 2:27 PM
    #1
    Marc Evers

    Marc Evers New Member

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    What is the best CRM for yacht brokers and boat dealerships?
  2. ranger58sb, Mar 24, 2026 at 7:47 AM
    #2
    ranger58sb

    ranger58sb Senior member

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    What is a CRM?

    -Chris
  3. Ken Bracewell, Mar 24, 2026 at 8:59 AM
    #3
    Ken Bracewell

    Ken Bracewell Senior Member

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    We use Hubspot, but I'm not in love with it.
  4. leeky, Mar 24, 2026 at 4:04 PM
    #4
    leeky

    leeky Senior Member

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    From Wikipedia: "Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers."

    Chris, I have no experience with it, and had to google "CRM."
  5. ranger58sb, Mar 25, 2026 at 8:35 AM
    #5
    ranger58sb

    ranger58sb Senior member

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    Got it.

    Our engines are "CRM" (Common Rail Marine, I think...)

    -Chris
  6. captholli, Mar 25, 2026 at 12:33 PM
    #6
    captholli

    captholli Senior Member

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    I'm not sure what CRM stands for but I do know they've (CRM) has been manufacturing marine diesels long before common rail injection came about as common place on marine diesels as I had a Montecarlo Offshore 32 for a tender in the late 80's that had twin CRM diesels. Maybe leeky or our Med friends can tell us about CRM and its meaning?