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Why List at The Shipyard?

Discussion in 'The Shipyard' started by YachtForums, Aug 17, 2017.

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  1. Why List at The Shipyard?

    The Shipyard is a very unique classified listing system that is seamlessly integrated into the discussion forums at YachtForums. With one click, buyers can access 100's of discussions related to the make, model or brand of yachts they are researching or purchasing. Among the many benefits...

    • Listings on YF typically top a Google search!
    • Buyers can search brands in a dedicated forum layout or use a search module.
    • 1000 pixel images in a tablet friendly, scroll format.
    • Image Descriptions; brokers can point out key features to buyers.
    • Dedicated control panel with metrics.

    Forums are the original social media and remain the leading source of pre-purchase information for buyers seeking the knowledge of experienced users. Matter of fact, most of the leading online boat forums have classifieds and have become the preeminent place to purchase boats in each marine sector. These forums now have more listings – specific to the forum topic – than any of the traditional classified listing systems, including Boat Trader, YachtWorld, etc. The same has happened with automotive forums too. There are 100’s of them and they have very active classifieds that have put a BIG dent in the Autotrader!

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  2. We average around 650,000 to 750,000 monthly readers, but our traffic climbs in the summer months. In July and August of 2016, we recorded 1.2 million visitors each month! Even if we didn’t have phenomenal stats, the most important thing is the quality of traffic that comes to YachtForums. NONE of our traffic is from Facebook, Twitter, Instagram, etc. It all comes from yachting related keyword searches in Google. This means our traffic has a serious interest in yachts. In 2011, Google placed us on top of the keyword “yachts”. What followed was a nightmare of punks, kids, curiosity seekers, dumb questions and ad-lib remarks, much like you would see at the bottom of a YouTube video, or any Facebook page for that matter. We requested Google to de-index YF from “yachts” or “yacht” and we focused on keywords that would attract serious members, usually by boat brand, model, and yachting related threads. The result was a remarkable increase in the quality memberships and participation. Some of the most passionate people in yachting call YF home.​

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  3. For over a decade, YachtForums has been supported by 30 of the world’s leading yacht builders. For many of them, YachtForums is the only website they advertise on. This speaks volumes to their ROI, but they are also here because they have a sense of community. We’ve built an incredible database of collective knowledge on yachts! The internet was founded on collective knowledge and forums became wildly popular in the new millennium. It was the place where viral videos and pictures were originally shared. Now, funny pics are posted to Facebook for "likes' from the peanut gallery, but forums have remained topic-specific information powerhouses and continue to grow in acceptance because members of these communities are so well-informed. So how can you trust what you read on YF? When 100's of well-informed people come together, the information they put forward is self-policing. In other words, if someone posts garbage, they get taken out with the trash. There's no BS on YF!

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  4. Another benefit to listing at The Shipyard is the traffic that comes from our sister site... www.JetForums.net. This synergistic, private jet aviation forum brings more high-quality traffic to YachtForums. Launched in 2012, the stats on JetForums have continuously risen, now averaging 90,000 unique IP's recorded each month with just over one million monthly page views. JetForums is supported by a dozen of the industry's leading aircraft manufacturers who appreciate the importance of community and the traffic that comes from YachtForums.

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