“HARGRAVE TO PREMIERE NEW 105’ & 108’ MODELS AT MIAMI SHOW”
Fort Lauderdale, FL – Hargrave Custom Yachts has announced that they will again be participating in the 2006 Miami International Boat Show from February 16 - 20, 2006 with it’s largest display ever including four yachts over 100’ on display.
The Miami show is known for unpredictability and excitement, and it is in this vein that Hargrave will unveil two new models never before seen by the public as the company hosts the world premiere of the 108’ Hargrave Raised Pilothouse FREEDOM and the 105’ Hargrave Capri series DREAM.
“We are excited to have these two particular boats on display because we think they showcase just how unique our custom design program really is, and will help potential buyers understand why we are different from our competitors,” said company President Michael Joyce.
“While we certainly are not knocking prominent brands like Ferretti, Lazzara, Azimut, and Horizon that build popular high quality production boats, it gets very frustrating to read so many magazine ads and brochures from various builders claiming to be “custom” when in fact they are hard tooled projects with a very limited number of choices,” added Joyce.
Working with the well known New York based creative consultant Marty Wolff, the Hargrave company has embarked on a new national advertising campaign designed to highlight their custom yacht building program and help consumers better understand where the Hargrave company fits into the marketplace.
In addition to the new 105’ and 108’ models, Hargrave will also display offerings at 115’, 100’, 94’ and 90’ at the show. Their display will be located on Collins Avenue directly across the street from the Eden Rock Hotel.
Hargrave Custom Yachts
1887 West State Road 84
Ft. Lauderdale, FL 33315
www.hargrave.org
Hargrave's 108' "Freedom"...
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