TK,
A happy new year to you as well and all the best wishes.
I've worked for Heineken's merchandise department and are very familiar with issues like prints and embroideries.
Embroidery is the most durable way of branding and very suitable for jersey textiles like poloshirts, rugbyshirts and others with an uneven and flexible surface. Prints are more suitable for t-shirts and sleeved shirts. because of the finer and flatter surface.
I see some difficulties for the yacht's embroidery.
1. The embroidery needs a counter cloth that is placed inside the shirt so the pressure of the yarn will be distributed more evenly. These counters are usualy non-woven materials which can be unpleasant to wear. It itches and has scratching edges, so it's not nice to have it on your chest, back or shoulder. It also creates a hardened material which doesn't flex as naturally as a regular shirt.
2. Embroidery yarns and the counter tend to shrink differently from the shirts material so after a couple of washing and ironing rounds it will get more compact and results in a wrinkled and bad looking shirt.
My advise is to limit the enbroidery to names and logo's and stay within a size of approx. 10 by 15 cm's.
Printing the yacht will result in a transfer print where the print is transferred via heat and pressure. It gives a good image quality but is not as durable as a regular print. Also neds special attention when ironing.
My advice;
Baseball cap with yachtname upfront and failine logo on the back.
Poloshirts with yachtname on the chest and shoulder and a fairline logo on the left sleeve.
shorts with yachtname on the left trouser.
Make sure that you have a written approval of Fairline for the use of their logo's. Since you have sponsored them severely over the past couple of years, I think that won't be a problem