To me the design has strong hints to the mega-yacht displayed in the Hollywood-movie "League of Extraordinary Gentleman".
I can't seem to locate pictures of that yacht, but it looks very similar, although it most likely it will not run on steam
This Design certainly will turn heads and hopefully open a whole new horizon for for yacht-designers.
As far as I can tell, this could revolutionize the yachting-industry since it would be one of the first hull-designs to completely stand out from the crowd. If they can make the hull-shape to be efficient and comfortable I am convinved they have a "winner" on their hands.