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| Originally Posted by YachtForums Would it be better to have people included in shots? Or make the settings less formal? Westport just finished the 164' photo-shoot in Mexico... |
Nice shot of the Westport. I agree about the sterile, unused look of the yachts in brochures. They look more like a recommendation for the stewardess. The good news is that the industry has for the most part gotten away from the "lounging chics" as part of the boat decor.
I vote for environmental shots. However, I once ran a full page ad (in a well known international yachting magazine) of an expedition yacht in which my graphic artist placed a picture of the 81' vessel in the midst of a 40' wave in a hurricane, and I did not get one phone call. It was a great piece of art but was unfortunately an experiment that did not work for imparting my message.
BTW, my recommendation for Mike Whitt was based on helicopter shots of yachts at sea that I have requested on behalf of clients. Both clients and I were pleased.