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I understand your concerns and the “grey” areas that web sites are using in order to boost hit interpretations in order to attract more sponsor dollars.
But is this not just a darker side of marketing as a whole, regardless if it’s web based or otherwise.
Just about every company or salesperson “stretches the boundary” of its success to promote future business.
Is this just not a factor in the reality of sales, and the enthuses is on the actual “advertiser” to be sophisticated enough to know reality from fiction?
I would think that if established companies believed everything that was sold to them they wouldn’t be in business for to long, as such a decision would just be one of many previous business mistakes.
That being said, I’m sure that there are “independent” agencies that a potential advertiser relies upon that do their diligence and advice clients on these issues and hard facts.
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