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airship · 07-02-2006, 11:42 AM

On the one side, I appreciate that certain websites need the stats in order to attract (or justify) advertising revenues in order to finance their activities.

On another side, the whole internet advertising boom and the resulting multi-billion dollar enterprises that have resulted, are nothing more than the outcome of an almighty scam...IMHO that is?! I mean, I almost never click on an advertiser's link. If I'm in the market to buy, I prefer to do my own research first...

When it comes to advertising on forums (like this one), if I was spending my own money, I'd be more interested that the forum attracted the right mix of readership and contributors who'd be interested in my products. Far more than any thick binder of stats of "views per page etc...?! IMHO, not just any advertising rep. with some agency would ever offer value for money. In the yachting world, it should be those responsible for spending advertising dollars who spend it directly with the website concerned...?!

The day may come when advertisers somehow know for sure that the reason why they sold whatever they did was because of a 100% traceable link back to someone's website at the conclusion of the sale. But I guess that if or when that day ever comes, websites won't any longer charge advertisers directly, they'll just be waiting for their commissions direct from VISA / AmEx / MasterCard etc...?!

07-02-2006, 11:42 AM	#12
airship Senior Member Join Date: Jul 2006 Location: French Riviera... Posts: 168	On the one side, I appreciate that certain websites need the stats in order to attract (or justify) advertising revenues in order to finance their activities. On another side, the whole internet advertising boom and the resulting multi-billion dollar enterprises that have resulted, are nothing more than the outcome of an almighty scam...IMHO that is?! I mean, I almost never click on an advertiser's link. If I'm in the market to buy, I prefer to do my own research first... When it comes to advertising on forums (like this one), if I was spending my own money, I'd be more interested that the forum attracted the right mix of readership and contributors who'd be interested in my products. Far more than any thick binder of stats of "views per page etc...?! IMHO, not just any advertising rep. with some agency would ever offer value for money. In the yachting world, it should be those responsible for spending advertising dollars who spend it directly with the website concerned...?! The day may come when advertisers somehow know for sure that the reason why they sold whatever they did was because of a 100% traceable link back to someone's website at the conclusion of the sale. But I guess that if or when that day ever comes, websites won't any longer charge advertisers directly, they'll just be waiting for their commissions direct from VISA / AmEx / MasterCard etc...?!