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I'm with Loren on this. Thanks for the explanation Yachtforums.
From the advertiser's position I can see the stats being looked at but I'd be amazed if the potential advertiser didn't take the published stats with a grain of salt. Perhaps I'm being naive here but I'd look at the site itself prior to making a determination on any expenditure. I came here looking for information and help in making a decision. It doesn't take a crew of MENSA members to make the observation that for the most part any question that I've asked has been answered by people with valid information and knowledge about the subject at hand. That speaks volumes to me about those that use this site.
Am I the target of the advertisers of this industry? Well, if receiving unsolicited gratis subscriptions to the magazines directed at yachting is an indicator then the answer would be yes. Just an amusing note... When I canceled the subscriptions that we'd paid for or just failed to renew, the same magazines kept showing up anyway.:-)
There will always be a slick willy out there that will use whatever BS he can dream up to make his case. I doubt that any legislation will ever put a dent in that reality. Is the will there to make the BS stats take on the legal status of fraudulent misrepresentation? I have my doubts.
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